Social Media Relevance And Marketing During The Pandemic

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Managementa 360˚ marketing, branding and creative agency. Getty In ancient Greece, citizens met in the agora, a public space in the center of the city-state for business, politics and social events. Forums like this have long existed…

What It Is, How It Works, Pros and Cons

What Is Social Media Marketing (SMM)? Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way…

7 Digital Marketing Trends And How To Stay Ahead Of The Curve

Co-Founder of Y Not You Mediahelping businesses market & brand online with content, strategy, social media, & targeted ads. Getty The digital marketing landscape is constantly evolving, and businesses that want to stay ahead of the competition must be willing to adapt and try new strategies. From virtual and augmented…

Why Businesses And Brands Need To Be Taking Advantage Of Social Media

Co-Founder of Y Not You Mediahelping businesses market & brand online with content, strategy, social media, & targeted ads. Getty It should come as no surprise that we are currently living in a digital era. Those who are not embracing being online—whether as a consumer, socially, as a business or…

Marketing Students Gain Real World Experience with Alumni Business

West Liberty, W.Va. May 4, 2023 — West Liberty University's Gary E. West College of Business soon-to-be graduates enjoyed a real-life opportunity to implement what they have learned as they created a Capstone Project for Vagabond Kitchen, 1201 Market St, Wheeling. From left, alumnus Matt Welsch, Makayla Blair, Emma Conners…

47% of UK businesses are embarrassed by their website

UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology. This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences…

How to write a startup business plan in 2023?

A business plan is a formal document that includes the goals of your business and how you will achieve them. It is a roadmap or outline to showcase how your startup will work but it has to be compelling to attract investors. Whether you are a new startup or an…

Sundar Pichai introduces Ultra 1.0 in Gemini Advanced

For years, we've been investing deeply in AI as the single best way to improve Search and all of our products. We're excited by the progress, for example with our Search Generative Experience, or SGE, which you can try in Search Labs. AI is also now central to two businesses…