PNC Financial Services Group – MediaRoom

Former PayPal and Capital One exec to lead marketing as PNC builds out coast-to-coast presence PITTSBURGH, June 5, 2023 -- The PNC Financial Services Group, Inc. (NYSE: PNC) announced that Jenn Garbach has joined the company as chief marketing officer. Previously, Garbach served as the head of Marketing Transformation &…

ICO fines two businesses £180,000 for making unlawful marketing calls

Regulator launches three new videos aimed at helping small businesses navigate electronic communications law The Information Commissioners' Office (ICO) has issued fines totaling £180,000 for two companies that made more than 480,000 unlawful marketing calls to businesses signed up with the UK's “Do not call” register. The ICO has today…

Jump-start User Engagement With Mobile Marketing Solutions

Smartphones have become ubiquitous, giving businesses more opportunities to communicate with customers and connect with prospects. Amid a fiercely competitive climate, mobile marketing is becoming an essential element of any business marketing plan, along with email marketing and social media marketing.Mobile marketing can take many forms, including text message marketing,…

Digital Marketing: More than just a trend

NOW more than ever, social media plays a big role in our daily lives. There are many reasons we use social media – to stay updated with news and current events, find entertaining content, fill up spare time, stay in touch with family and friends, play games, or watch online…

What is contextual marketing and how does it work?

What is contextual marketing? Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their search terms or recent browsing behavior. By tying the ads users see to their demonstrated interests, advertisers hope to reduce user annoyance with online marketing and, simultaneously,…

Why Brands Need a Positive Marketing Strategy

Nobody likes being the bearer of bad news, but sometimes that's part of the job-for journalists and for content marketers. After all, knowledge is power, and being informed is empowering. But it can also be depressing. Between the political mean tweets, all-too-frequent mass shootings, apocalyptic climate predictions, and other dire…

18 Free Courses on Social Media Marketing

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for social media, monitoring and analytics, surveys, and more. Some courses…

Influencer Marketing is a Powerful Weapon for Digital Marketing Teams

The global market for Digital Advertising and Marketing estimated at US$531 Billion in the year 2022, is projected to reach a revised size of US$1.5 Trillion by 2030, growing at a CAGR of 13.9% over the analysis period 2022-2030.Display, one of the segments analyzed in the report, is projected to…

How to do it right, Marketing & Advertising News, ET BrandEquity

Image used for representative purposesIn 2018, Wendy's, an American fast-food brand known for its witty social media presence, launched its annual 'National Roast Day', where it spends the day roasting other brands and consumers on Twitter — with their consent. It's some enjoyable, good-natured ribbing.Closer home, Zomato and Blinkit posted…