The global market for Digital Advertising and Marketing estimated at US$531 Billion in the year 2022, is projected to reach a revised size of US$1.5 Trillion by 2030, growing at a CAGR of 13.9% over the analysis period 2022-2030.
Display, one of the segments analyzed in the report, is projected to record a 15.3% CAGR and reach US$939.4 Billion by the end of the analysis period.
Taking into account the ongoing post pandemic recovery, growth in the Search segment is readjusted to a revised 12.2% CAGR for the next 8-year period.
The US Market is Estimated at $223.2 Billion, While China is Forecast to Grow at 14.2% CAGR
The Digital Advertising and Marketing market in the US is estimated at US$223.2 Billion in the year 2022. China, the world’s second largest economy, is forecast to reach a projected market size of US$372.6 Billion by the year 2030 trailing a CAGR of 14.2% over the analysis period 2022 to 2030.
Among the other interesting geographic markets are Japan and Canada, each forecast to grow at 7.8% and 9.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$213.4 Billion by the year 2030.
Acxiom LLC
Alibaba Group Holding Limited
Amazon.com, Inc.
Baidu, Inc.
Dentsu International
Eniro Group AB
Epsilon Data Management, LLC
Facebook, Inc.
Google, Inc.
IAC/InterActiveCorp.
Microsoft Corporation
LinkedIn Corporation
Sohu.com, Inc.
SXM Media
Tencent Holdings Limited
TradeDoubler AB
Twitter, Inc.
Xaxis, LLC
Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
Global competitiveness and key competitor percentage market shares
Market presence across multiple geographies – Strong/Active/Niche/Trivial
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Advertising: Essential for Corporate/Brand Survival & Existence
Global Advertising Spending by Medium (in %): 2021
Impact of COVID-19 Pandemic and Looming Global Recession
Year 2021 in Review and Near-term Outlook
Prolonged Pandemic, Ukraine-Russia Conflict and Ensuing Economic Disruptions Impact Growth Outlook
World Economic Growth Projections (Real GDP, Annual % Change) for the Years 2021, 2022 and 2023
COVID-19 Pandemic Upends the Advertising Landscape
While Traditional Ad Spending Declines, Digital Advertising Spending Records Growth during Pandemic
Digital Marketing Strategies Change in Pandemic Times
Digital and Personalized Experiences Gain Prominence
The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
Digital Advertising and Marketing: A Conceptual Overview
Digital Media Marketing
Social Media Marketing
Mobile Marketing
Digital Advertising and Marketing Formats
Digital Advertising and Marketing: Transforming, Transitioning & Conditioning Brand-Consumer Relationships
Display Advertising: The Largest Contributor to Global Digital Ad Spend
Developing Economies to Spearhead Future Growth
Competition
Digital Advertising and Marketing – Global Key Competitors Percentage Market Share in 2022 (E)
Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
World Brands
Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
COVID-19 Pandemic Impacts Spending on Traditional Ad Media, Drives Opportunities for Digital Advertising Market: % YoY Change in Ad Spending for Traditional Media for 2020 and 2021
Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
Digital Advertising & Marketing Trends Under COVID-19 Shadow
Video Advertising in Focus
Emphasis on Social Advertising
Inclusive Marketing and Data Privacy
Display Advertising to Find Favor
Personalization: Set to Become New Standard
Programmatic Advertising: The Power of Software
Mobile-first Advertising Strategy
Spectra of Digital Marketing Elements Holding Great Implications for Businesses
Digital Transformation across Organizations Goes Beyond Digital Marketing
Digital Marketing Trends for the Future
Omnichannel Marketing: A Prominent Trend in Digital Marketing Domain
Vernacular SEO Gains from Explosion of Regional Language Users of the Internet
Progressive Web Apps Emerge as Big Digital Marketing Trend
Automated, Personalized E-Mail Marketing Blowing Away Digital Marketers
Influencer Marketing as a Powerful Weapon for Digital Marketing Teams
Role of Modern Technology in Improving Advertising Campaign Strategies
Technology Trends and Advancements to Spearhead Future Growth in Digital Advertising Space
Augmented Reality (AR): Enabling Customized Experiences
Blockchain Technology Poised to Transform Digital Advertising Space
Voice Search: Redefining the Digital Marketing Space
Videos: The New Go-to Medium of Advertising
Video Marketing Experiences Phenomenal Surge in Digital Marketing Arena
Social Messaging to Connect with Customers
Geofencing & Hyperlocal SEO: Elevating Customer Interactions
Other Notable Technology Trends in Digital Advertising Market
A Digital Cocktail for Digital Marketing
AI in Media & Advertising: Targeting Customers with the Right Marketing Content
Possibilities Galore for AI in Digital Marketing
An Insight into the Issues Associated with AI
AI & Chatbots Trending Big in Digital Advertising & Marketing Space
Rising Internet Usage Widens Opportunities for Digital Advertising and Marketing
World Internet Adoption Rate (in %) by Geographic Region: 2021
Number of Internet Users Worldwide (in Billions) for the Years 2011-2021
Rising Adoption of Web-Enabled Mobile Devices Boosts Digital Advertising Market Prospects
Smartphone Penetration Rate as Share of Total Population: 2016-2021
Breakdown of Mobile Internet Revenues by Category (in %): 2020
5G to Further Enhance Mobile Advertising Spending
5G Smartphone Sales in Million Units: 2019-2022
Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
Growth in Mobile Apps Drive Opportunities for Digital Marketers
Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
Social Media Adoption Worldwide: % of Active Users Compared to Total Population for 2022E
Social Media Users Penetration (in %) by Generation
Social Commerce Through Social Media Platforms
Top Social Media Platforms by Number of Monthly Active Users (In Millions): January 2022
Smart TVs Emerge as an Important Platform for Cross-Screen Digital Advertising
Global Smart TVs Market Size (in $ Billion) for the Years 2020, 2022, 2024 and 2026
Customer Preference for Multiscreen Activities Presents Potential Opportunities for Digital Advertisers
Multiscreen Content Penetration (in %) by Age Group: 2020
Common Activities Performed in Sequential Multi-Screening Activity: 2019
Rising Prominence of IoT and the Growth in Connected Devices Set to Take Digital Advertising to the Next Level
Global Number of IoT Connected Devices (In Billion Units) for the Years 2016, 2018, 2020, 2022 & 2025
Flourishing Gaming Market Generates Lucrative Opportunities for In-Game Advertising
Gaming Industry by Segment: 2022E
Mobile Gaming Makes Rapid Gains during Pandemic, Boosting Market Prospects
Global Mobile Gaming Market: Annual Sales in US$ Million by Region/Country for the Years 2020 and 2027
Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
New Restrictions on Collection of Location Data to Cost Marketers
Social Media with Location Based Features: Emerging Avenues for Marketing
Location-based Advertising (LBA) Gains Foothold at Airports
Global Airlines Performance by Region: 2020 Vs 2019
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
Continuous Growth in Cross-Platform Video Advertising Market
Cross-Platform Video Advertising Market in the US: % of Budget Allocated for Cross-Platform Videos for the Years 2016-2019
In-App Advertising: A Promising Platform for Reaching the Desired Audience
Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
% of Companies Using Video Content as Marketing Tool for 2016-2020
OTT/CTV Advertising on the Rise
Rapid Growth of Streaming Media and OTT Platforms Augurs Well for Digital Video Advertising
Rising Popularity of OTT Services Bodes Well for Market Prospects: Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
Average Time Spent Per Day (in Minutes) on Digital Video in the US for 2018-2021
Mobile Video Ads Hold an Edge Over Online Video Ads
Native Advertising: The Next Big Thing in Display Advertising
Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
Rich Media Ads Gain Momentum Supported Efficient Broadband Connectivity
Maximum Visibility Drives Interest in Free Online Classified Ads
Customized Emails for Smarter Customer Engagement Sustain Demand for Email Advertising
Robust E-Commerce Activity Lends Traction to Market Growth
Global e-Commerce Market Growth Outlook (In %) For Years 2019 Through 2025
Metaverse: Emerging Opportunity for Advertisers & Brands
Metaverse for Digital Direct Marketing
Promotions through E-mail, Web-Browser and Mobile Apps
Digital Marketing Trends for Pharmaceutical Industry in the Future
Millennials Emerge as Key Demographic for Digital Advertising Market
Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2021
Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
World Urban Population in Thousands: 1950-2050P
Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
Key Issues and Challenges Hampering Prospects for Digital Advertising
Ad-Blocking: A Threat to Digital Advertising Revenues
Ad Blocking Penetration Worldwide: Usage Rate of Ad Blockers by Country for 2020
Ad Blocking Usage Rate (%) in the US for 2014-2020
Disablement of Third-Party Cookies: Potential Implications for Advertisers and Publishers
Global Browsers Market: Breakdown of User Base by Browser for 2022E
Major Problems Facing Service Providers in Monetizing Media Campaigns
Challenges Facing Digital Marketers
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
IV. COMPETITION
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