18 Free Courses on Social Media Marketing

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for social media, monitoring and analytics, surveys, and more. Some courses…

Why Brands Need a Positive Marketing Strategy

Nobody likes being the bearer of bad news, but sometimes that's part of the job-for journalists and for content marketers. After all, knowledge is power, and being informed is empowering. But it can also be depressing. Between the political mean tweets, all-too-frequent mass shootings, apocalyptic climate predictions, and other dire…

What is contextual marketing and how does it work?

What is contextual marketing? Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their search terms or recent browsing behavior. By tying the ads users see to their demonstrated interests, advertisers hope to reduce user annoyance with online marketing and, simultaneously,…

Digital Marketing: More than just a trend

NOW more than ever, social media plays a big role in our daily lives. There are many reasons we use social media – to stay updated with news and current events, find entertaining content, fill up spare time, stay in touch with family and friends, play games, or watch online…

Jump-start User Engagement With Mobile Marketing Solutions

Smartphones have become ubiquitous, giving businesses more opportunities to communicate with customers and connect with prospects. Amid a fiercely competitive climate, mobile marketing is becoming an essential element of any business marketing plan, along with email marketing and social media marketing.Mobile marketing can take many forms, including text message marketing,…

ICO fines two businesses £180,000 for making unlawful marketing calls

Regulator launches three new videos aimed at helping small businesses navigate electronic communications law The Information Commissioners' Office (ICO) has issued fines totaling £180,000 for two companies that made more than 480,000 unlawful marketing calls to businesses signed up with the UK's “Do not call” register. The ICO has today…

PNC Financial Services Group – MediaRoom

Former PayPal and Capital One exec to lead marketing as PNC builds out coast-to-coast presence PITTSBURGH, June 5, 2023 -- The PNC Financial Services Group, Inc. (NYSE: PNC) announced that Jenn Garbach has joined the company as chief marketing officer. Previously, Garbach served as the head of Marketing Transformation &…

47% of UK businesses are embarrassed by their website

UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology. This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences…

Marketing Students Gain Real World Experience with Alumni Business

West Liberty, W.Va. May 4, 2023 — West Liberty University's Gary E. West College of Business soon-to-be graduates enjoyed a real-life opportunity to implement what they have learned as they created a Capstone Project for Vagabond Kitchen, 1201 Market St, Wheeling. From left, alumnus Matt Welsch, Makayla Blair, Emma Conners…