PNC Financial Services Group – MediaRoom

Former PayPal and Capital One exec to lead marketing as PNC builds out coast-to-coast presence PITTSBURGH, June 5, 2023 -- The PNC Financial Services Group, Inc. (NYSE: PNC) announced that Jenn Garbach has joined the company as chief marketing officer. Previously, Garbach served as the head of Marketing Transformation &…

47% of UK businesses are embarrassed by their website

UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology. This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences…

Marketing Students Gain Real World Experience with Alumni Business

West Liberty, W.Va. May 4, 2023 — West Liberty University's Gary E. West College of Business soon-to-be graduates enjoyed a real-life opportunity to implement what they have learned as they created a Capstone Project for Vagabond Kitchen, 1201 Market St, Wheeling. From left, alumnus Matt Welsch, Makayla Blair, Emma Conners…

Why Businesses And Brands Need To Be Taking Advantage Of Social Media

Co-Founder of Y Not You Mediahelping businesses market & brand online with content, strategy, social media, & targeted ads. Getty It should come as no surprise that we are currently living in a digital era. Those who are not embracing being online—whether as a consumer, socially, as a business or…

7 Digital Marketing Trends And How To Stay Ahead Of The Curve

Co-Founder of Y Not You Mediahelping businesses market & brand online with content, strategy, social media, & targeted ads. Getty The digital marketing landscape is constantly evolving, and businesses that want to stay ahead of the competition must be willing to adapt and try new strategies. From virtual and augmented…

What It Is, How It Works, Pros and Cons

What Is Social Media Marketing (SMM)? Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way…