Business Marketing

What It Is, How It Works, Pros and Cons

What Is Social Media Marketing (SMM)? Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way…

Social Media Relevance And Marketing During The Pandemic

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Managementa 360˚ marketing, branding and creative agency. Getty In ancient Greece, citizens met in the agora, a public space in the center of the city-state for business, politics and social events. Forums like this have long existed…

How to do it right, Marketing & Advertising News, ET BrandEquity

Image used for representative purposesIn 2018, Wendy's, an American fast-food brand known for its witty social media presence, launched its annual 'National Roast Day', where it spends the day roasting other brands and consumers on Twitter — with their consent. It's some enjoyable, good-natured ribbing.Closer home, Zomato and Blinkit posted…

Social Media Marketing Is Essential For Local Businesses. Here’s Why.

Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million, and this number will keep growing exponentially in the foreseeable future. Combine this with the fact that the overall U.S. population is around 334 million, and you can derive…

Influencer Marketing is a Powerful Weapon for Digital Marketing Teams

The global market for Digital Advertising and Marketing estimated at US$531 Billion in the year 2022, is projected to reach a revised size of US$1.5 Trillion by 2030, growing at a CAGR of 13.9% over the analysis period 2022-2030.Display, one of the segments analyzed in the report, is projected to…

18 Free Courses on Social Media Marketing

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for social media, monitoring and analytics, surveys, and more. Some courses…

Why Brands Need a Positive Marketing Strategy

Nobody likes being the bearer of bad news, but sometimes that's part of the job-for journalists and for content marketers. After all, knowledge is power, and being informed is empowering. But it can also be depressing. Between the political mean tweets, all-too-frequent mass shootings, apocalyptic climate predictions, and other dire…

What is contextual marketing and how does it work?

What is contextual marketing? Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their search terms or recent browsing behavior. By tying the ads users see to their demonstrated interests, advertisers hope to reduce user annoyance with online marketing and, simultaneously,…

Digital Marketing: More than just a trend

NOW more than ever, social media plays a big role in our daily lives. There are many reasons we use social media – to stay updated with news and current events, find entertaining content, fill up spare time, stay in touch with family and friends, play games, or watch online…

Jump-start User Engagement With Mobile Marketing Solutions

Smartphones have become ubiquitous, giving businesses more opportunities to communicate with customers and connect with prospects. Amid a fiercely competitive climate, mobile marketing is becoming an essential element of any business marketing plan, along with email marketing and social media marketing.Mobile marketing can take many forms, including text message marketing,…