ILLUSTRATION. Sales of electric motorbikes at shopping centers in Jakarta, Sunday (6/11/2022). (KONTAN/Carolus Agus Waluyo)
Reporter: Shifa Nur Fadila | Editor: Tendi Mahadi
KONTAN.CO.ID – JAKARTA. PT Adira Dinamika Multi Finance Tbk (ADMF) or Adira Finance noted that until February 2024, sharia financing will be IDR 1.5 trillion or an increase of 8%.
Director of Sales, Service and Distribution PT Adira Dinamika Multi Finance, Tbk. Niko Kurniawan said that the increase in sharia financing was in line with Adira Finance’s initiative to continue distributing new sharia products.
Apart from that, he explained that Adira Finance also offers various marketing programs to consumers as well as support from sharia business networks.
“This is reflected in the growth of sharia financing in 2023 reaching IDR 8.9 trillion,” explained Niko to Kontan, Friday (22/3).
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Niko noted that throughout 2023, Adira Finance’s sharia financing will amount to IDR 8.9 trillion, growing 34% compared to the previous year. He also noted that if we look at contributions, the car segment dominates at 54%, while the motorbike segment is at 42% and the non-automotive segment is at 4%.
Even so, Niko added that conventional financing still dominates around 77% of Adira Finance’s entire portfolio.
“This is because public awareness and understanding of the concept and benefits of sharia financing is still limited,” he said.
According to Niko, the sharia financing market in Indonesia is currently continuing to develop, which offers attractive growth opportunities for business people. However, the lack of understanding and awareness of sharia finance among the general public is still a challenge to the growth and adoption of sharia financing.
So Niko said that Adira Finance will continue to carry out aggressive marketing activities, expanding sales channels in the sharia community, public education campaigns, and providing sharia products to consumers to continue to increase sharia financing.
Apart from that, Niko also said that in order to boost sharia financing in 2024, Adira Finance will develop the sharia market through developing the sharia community.
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He also said that he would further complement and maximize sales of sharia products, especially in the non-auto segment and increase the retention of sharia consumers by improving processes and customer service.
“We will also increase sales through digitizing the marketing process,” explained Niko.
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