Adira Finance Efforts to Improve Lending Rate to Be More Competitive

PT Adira Dinamika Multi Finance Tbk (Adira Finance) emphasized its commitment to improving its financing structure to increase competitiveness. The company will improve costs so that the financing structure lending ratescan be more competitive.

I Dewa Made Susila, President Director of Adira Finance said these steps were in line with the company’s business strengthening strategy this year.

“The company is focused on improving market share in the automotive sector as well as expanding into the non-automotive sector to provide a wider range of products to consumers. Currently, if it’s expensive, you can’t sell it cheaply, so we’re fixing it lending rate“said Made when announcing the results of the Annual General Meeting of Shareholders (AGMS) in Jakarta some time ago.

To achieve wider market segmentation, Adira Finance has officially become a minority shareholder in Mandala Finance. This is a strategic step to increase financial inclusion in the lower middle segment, in accordance with the company’s vision.

READ ALSO: Adira Finance Distributes 50% Cash Dividend Worth IDR 972 Billion

Apart from that, in an effort to improve service to loyal customers, Adira Finance provides various incentive programs, such as the opportunity to go home free for 500 participants during Eid al-Fitr, as well as a free Umrah program.

Customers who pay installments smoothly are also entitled to get Adira Points which can be exchanged for various attractive prizes, including tickets to participate in the International Motor Show (IIMS).

Adira Finance also continues to innovate in terms of digitizing services by launching the Momotor and Momobil pages, as well as the Adiraku application. By continuing to develop its digital platform, the company aims to provide comfort and easy access to customers in carrying out transactions and obtaining information related to Adira Finance services.

READ ALSO: Adira’s Strategy to Win Customers at IIMS through Official Trade In Partners

“The hope is that with these various efforts, Adira can provide added value that is much better than competitors (other finance companies),” said Made.

With a strong commitment and planned strategy, Adira Finance continues to strive to provide quality services and provide added value for its customers and shareholders.

Editor: Ranto Rajagukguk

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