What It Is, How It Works, Pros and Cons

What Is Social Media Marketing (SMM)? Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way…

18 Free Courses on Social Media Marketing

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for social media, monitoring and analytics, surveys, and more. Some courses…