How to do it right, Marketing & Advertising News, ET BrandEquity
Image used for representative purposesIn 2018, Wendy's, an American fast-food brand known for its witty social media presence, launched its annual 'National Roast Day', where it spends the day roasting other brands and consumers on Twitter — with their consent. It's some enjoyable, good-natured ribbing.Closer home, Zomato and Blinkit posted…